The "A-Ha!" Blog
A must-read for marketing in tough times
2008-11-07 07:14:41

The folks at Go-to-Market Strategies just published an article with data compiled by one of their strategic partners about past recessions, and how businesses handled them based on whether they spent more or cut back on their marketing. No surprise - the businesses that ramped up their marketing efforts performed better, and gained market share.

Click here to see the hard data, and believe!

more...
Digg! Add to del.icio.us
Articles By Month
(6)
January-2009................................................................
(13)
December-2008................................................................
(36)
November-2008................................................................
(40)
October-2008................................................................
(17)
September-2008................................................................
(15)
August-2008................................................................
(23)
July-2008................................................................
(22)
June-2008................................................................
(25)
May-2008................................................................
(15)
April-2008................................................................
(34)
March-2008................................................................
(26)
February-2008................................................................
(44)
January-2008................................................................
(30)
December-2007................................................................
(34)
November-2007................................................................
(21)
October-2007................................................................
(14)
September-2007................................................................
(29)
August-2007................................................................
(25)
July-2007................................................................
(20)
June-2007................................................................
(32)
May-2007................................................................
(40)
April-2007................................................................
(15)
March-2007................................................................
(6)
February-2007................................................................
(1)
January-2007................................................................
(3)
December-2006................................................................
(5)
November-2006................................................................
(6)
October-2006................................................................
(8)
September-2006................................................................
(14)
August-2006................................................................
(2)
July-2006................................................................
The "A-Ha!" Blog
The Solo-preneur?s Prayer
A simple prayer that’s got some staying power… …all pretty and easy to view thanks to Animoto, our newest biz play tool. http://www.youtube.com/watch?v=N7niim_Uv58 Click below to use your fave social media tools: Hide Sites
Animoto: A cool new tool for the New Year
Happy New Year! I don’t know how you’re spending the second day of 2009, but so far, Allen and I have made whole-grain apple pancakes, played with race tracks, hit a spin class, picked up one of our son’s friends for a play date, and experimented with a cool web-based video creation tool called Animoto. There are a [...]
An update on what Fantasy Football taught me about business?
A couple of weeks ago, I wrote a post about what Fantasy Football is teaching me about business. The set-up was that I started the year 2-4, in 9th place, and was ready to write-off the season until my bro-in-law reminded me that in his championship season, he’d started 1-4-1 and in dead last. With the [...]
Are ya tweetin? yet?
Just a friendly reminder to get on the Twitter train sooner rather than later, if you haven’t done so already. If you’ve been resisting it, or you’re annoyed because you think it’s just another time-sucking nuisance, or you’re stuck in “I just don’t get it” humbug, it’s OK. Yes, Twitter can be a powerful tool for your [...]
The $12 nap
Have you ever paid to sleep? It sounds ridiculous, I admit. But last week, Allen and I made the bold decision that $12 was a bargain for one hour and 45 minutes of mid-day shut-eye. We had been pulling weird hours already, trying to fit in a chunk of time before our 6 year old went off [...]
footer