2007-02-26 03:36:00
Source/History: "About eight years ago, a dear Italian woman introduced me
to this dish. She has since passed away and taken her
recipes with her, as she had nothing written down. This is
the closest of all my attempts to duplicate her dish. It
is delicious and easier to make than it looks." Yield: 5
servings
2007-02-25 11:03:18
According
to a major front page story in Saturday's New York Times by media
writer Stephen Labaton, Spanish-language television leader Univision is
about to get hit with "the largest fine the Federal Communications
Commission has ever imposed against any company."
And it appears
Univision is ready, and in fact quite eager, to settle the issue and
move on. The NYT piece, available through a permalink [here], is quite thorough and places the entire issue in the following context:
"Once
the full commission approves it, as expected, Univision will be able to
complete its $12 billion sale to a consortium of private equity firms."
So,
while this is a major penalty and sets a historic precedent for the
FCC, $24 million is a small amount to concede in order to ensure the
government's support of a speedy sale of the company.
Some background... The Los Angeles Times' Jim Puzzanghera reports on the issue in Sunday's paper [here]. The Times' reports:
"Los
Angeles-based Univision, the country's largest Spanish-language
broadcaster, has agreed to the fine to settle complaints against 24
stations over a 116-week period from 2004 to 2006 for airing the
children-focused soap operas, known as telenovelas, to
fulfill the requirement for at least three hours of educational
programming a week, according to a commission official who spoke on
condition of anonymity because only the FCC staff, not the full
commission, had approved the settlement."
The Times report from Saturday quoted Rep. Ed Markey:
?As
the prime House author of the Children?s Television Act, I am pleased
the commission is pursuing serious and vigorous enforcement of
violations,? said Representative Edward J. Markey, the Massachusetts
Democrat who heads the House subcommittee on telecommunications and the
Internet. ?This is a particularly egregious case and the level of the
proposed fine reflects it. Rather than giving kids programming that is
educationally nourishing, Univision elected to give them the
Spanish-language equivalent of a soap opera.?
And the Times also reported that a politically active church filed the original complaint that led to the penalty:
"The
case dates to the summer of 2005, when the United Church of Christ
raised concerns about Univision?s programming lineup, complaining that
it was failing to provide adequate children?s programs. The network
claimed it was meeting its obligation by repeatedly rebroadcasting the
same episodes of the telenovela. The commission?s staff found that 24
stations had violated the programming guidelines over a two-year
period."
Finally, the Times identified the research of
one of my academic colleagues Professor Federico Subervi of the School
of Journalism & Mass Communication at Texas State University (who
I've collaborated with on Hispanic voting research):
"In
an affidavit accompanying the United Church?s complaint, Federico
Subervi, a media consultant to such shows as ?Dora the Explorer? and
?The Misadventures of Maya and Miguel? said that ?Complices? contained
many adult plots and complex themes that were hardly suitable for young
children."
"As further
evidence that the program did not comply with the rules, Mr. Subervi
noted that 80 percent of the advertising during the show was geared
toward adults."
Here are some possible "lessons" that could come out of this case:
First,
Spanish-language media must live under the same rules and regulations
as all other media companies in the United States (for many reasons
this was not clear before). And yes the FCC has finally realized it can
effectively police the format. But for too long the FCC ignored
Spanish-language media -- I remember the organization cracking down on
indecency in English radio programs and then getting blasted for not
doing the same for Spanish radio programs that were doing the same of
worse.
But questions remain: Why was it outside research, and
not the FCC's own original research and analysis, that convinced the
commission there was a problem?
Every semester I teach my ethnic
marketing course I share with my students a terrific Newsweek article
about all the phrases that are lost in translation and how the FCC was
essentially unaware of the the content of many Spanish-language radio
programs.
Second, if you're a big media make sure you do good
for the country and follow rules that were established to ensure you
do. Profits often get in the way of this. And even now, it raises the
question: Will a $24 million fine finally force a change at Univision?
The
company has not commented publicly yet (best I can tell and according
to the L.A. Times today), but might Univision announce, as one friend
recommends, that it will invest at least $24 million in the development
of new educational children's programming for U.S. Hispanic children?
It would certainly be the right thing to do.
Third, if you're a
big media company, make sure that you don't anger citizen groups who
will file complaints as the UCC did. Groups that have gripes are more
likely to spend the time and money on efforts to punish you if you have
upset or wronged them in the past. If they work hard enough eventually
they will find something that will stick.
2007-02-14 23:39:29
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2007-02-12 01:24:38
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